A Warm Welcome to Regael

Based in Ireland, Regael is one of Europe’s fastest-growing wholesalers of outdoor activity goods, and on the back of its reputation for first-class customer service and top-quality products, the company is rapidly expanding.

This is good news for Regael’s UK customers, as the Irish-based company will soon be taking warehouse space in England, on the same industrial estate as its oldest and largest UK retail customer, Pellpax.  

Darren Kirk, Pellpax’s Managing Director: “We were, I think, Regael’s first UK customer. We liked the idea that the brands they were offering were, in many cases, well known in other parts of the world, but new to the UK, which gave us something different to offer our customers.”

Regael is delighted with the new premises. Susan Chapman, Regael’s International Sales Manager, says, “The challenge for us, I suppose, is getting used to the demand from the UK! To be honest, this has surprised us, and occasionally we have had popular items out of stock. However, we’re adapting quickly, and the new warehouse will give us far more capacity, enabling us to fulfil our fairly unique style of wholesaling.”

Whilst offering great deals on large-quantity orders, Regael believes in helping retailers by not insisting on a minimum order quantity, meaning that its wide range of products for the outdoor pursuits market is accessible and convenient to all approved retailers, large or small.

“We offer next day deliveries to the retailer,” Susan explains. “Alternatively, we can drop ship, under plain label, to the retailer’s customers, if they prefer. This means that retailers don’t necessarily have to stock the larger items. If they sell an item via the Internet, or from a catalogue in store, they can take payment and then arrange for us to deliver to their customer direct.”

So what impact will this move have on Pellpax?

“Having Regael’s UK warehouse literally a few doors away from us will certainly help build the relationship,” says Darren. “And I’m hoping,” he adds, “that it will have quite a large impact on shipping costs!”

As a result of Regael’s commitment to excellent customer service, more and more retailers are ordering from the Irish company. Providing customers with expert product knowledge, and with the means of resolving queries or issues very quickly, Regael has won the confidence of many industry partners. Now, with a presence in the UK, and with a helping hand from a trusted customer, Regael is becoming a vital and highly valued member of the UK outdoor pursuits community.

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